Marketing Content Strategist

Brentwood, Tennessee, United States Full-time

Job Position: Marketing Content Strategist

 

 

About Us:

 

At StrategyCorps, we give financial institutions the power to be present in the lives of modern consumers. Our BaZing mobile app enhances your checking account with rewards like local discounts, cell phone protection, roadside assistance, and other in-demand services that bring value to customers. With our CheckingScore analytics, banks and credit unions can easily understand the financial contribution of each customer. We use that data to help protect relationships with their most profitable customers and improve the contribution from unprofitable relationships. We’re made up of lots of different talents, but we all share in our company’s mission to help financial institutions thrive with the technology, service, and enthusiasm that consumers of today deserve.

Description:
We are looking for an experienced marketing strategist to create compelling content for our B2B and B2C markets. This isn't merely about being a snazzy writer. We're looking for team members who can examine user journeys and think through what, when, and where messages will enhance the user experience while supporting organizational business objectives. We are looking for a professional with strong writing experience who can bring the StrategyCorps voice to life across all marketing channels. This candidate will be a source of ideas and conceptual thinking and will be instrumental in our creative success.

 

Responsibilities:

The Strategist’s job is to develop and execute innovative concepts and copy for cross-channel initiatives, including digital, social, email, direct-mail, and traditional marketing communications.

 

  • Collaborate with content contributors to develop concepts and write copy for marketing campaigns that attract, retain and grow an audience
  • Create high-quality content that aligns to business objectives, as well as brand standards, and voice/tone guidelines
  • Create entertaining and effective email marketing materials
  • Ensure copy tells a story that integrates seamlessly with our product and awareness campaigns
  • Propose/develop strategic content that presents personalized messaging to targeted audiences
  • Manage internal processes with marketing and project management teams to collect and write customer case studies and user stories
  • Synchronize social media strategy with the marketing calendar
  • Manage multiple social platforms of our brands as well as post approved content on their behalf

 

Key areas of content/copywriting contribution will include:

  • Case Studies
  • Digital Ads
  • Email Campaigns
  • General communications (internal & external)
  • Print Collateral
  • Sales Campaigns
  • Social Media
  • Training & Educational Documents
  • Video Scripts
  • Website – StrategyCorps and BaZing (including SEO content)

 

Requirements:

  • 3+ years of copywriting experience
  • Bachelors in Communications, Marketing, Journalism/English, 
  • Excellent written communication and presentation skills
  • Proficient skills using Microsoft Office Suite, WordPress, Social Media Channels (familiarity with AgoraPulse), Salesforce (familiarity with Pardot and Emma)
  • Direct experience with several (or all) of the following marketing tactics: marketing strategy, blogging, email marketing, social media management, PR, website copywriting, market research, SEO (as it pertains to content creation), digital and print advertising campaigns, and tagline development
  • Experience planning and executing both redesigns as well as new-concept design projects, from
    start to finish
  • Highly organized with an ability to adapt quickly to changing priorities and simultaneously handle multiple projects with total accuracy and attention to detail
  • Content Portfolio with writing samples required

 

 

Benefits:

 

  • Fun and energetic work environment
  • 15 days paid vacation
  • Summer work hours (June – August)
  • Up to 16 hours of paid volunteer time annually
  • 401K plan with 3% company contribution based on your annual salary, regardless of your contribution
  • Company-paid medical and dental plan for employee-only coverage
  • Company-paid life insurance, short term, and long-term disability coverage
  • Competitive family coverage medical plans
  • Health Reimbursement Account – reimbursement for covered medical expenses up to $4000 annually (up to $9000 for family coverage)
  • Wellness Programs (free workout classes provided by a local studio)
  • Employee social events, contests and team building activities regularly

 
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