Marketing Content Strategist

Brentwood, Tennessee, United States | Full-time

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Job Position: Marketing Content Strategist

About Us:

At StrategyCorps, we work with financial institutions (banks and credit unions) on their retail checking strategies and products. Consumers identify where they primarily bank based on where they have their checking account used for personal and household transactions, so it is more important than ever that these accounts be as appealing and engaging as possible.

 

We have two primary solutions, CheckingScore and BaZing, that are linked together to help financial institutions make their checking products more rewarding to consumers while also improving the financial productivity to the financial institution. More information on these solutions is available at strategycorps.com.

 

StrategyCorps was recently selected as a 2020 Best Places to Work in Financial Technology by American Banker and has perennially been selected as a Top Place to Work in the Nashville business community.

Description:

We are looking for an experienced marketing content strategist to create and publish compelling content primarily for our target B2B market – financial institutions – and secondarily for the customers of these financial institutions. This position is more than just being an engaging writer. We're looking for a team member who can understand user journeys and think through what, when, and where messages should state and in what platforms. This professional must have writing experience that effectively states the StrategyCorps message across all marketing channels to our targeted financial institutions while also being a source of marketing communication ideas and concepts.

 

Responsibilities:

This position is responsible to originate, curate, develop, and execute marketing communication-related concepts and copy across digital, social, email, direct mail, and traditional marketing communication channels.

• Collaborate with content contributors to develop concepts and write copy for marketing campaigns that attract, retain and grow our audience

• Create high-quality content that aligns to business objectives, as well as brand standards, and voice/tone guidelines

• Create entertaining and effective email marketing materials

• Ensure copy tells a story that integrates seamlessly with our product and awareness campaigns 

• Propose/develop strategic content that presents personalized messaging to targeted audiences

• Manage internal processes with marketing and project management teams to collect and write customer case studies and user stories

• Synchronize social media strategy with the marketing calendar

• Manage multiple social platforms of our brands as well as post approved content on their behalf

 

Key areas of content/copywriting contribution will include:

• Case Studies

• Digital Ads

• Email Campaigns

• General communications (internal & external)

• Print Collateral 

• Sales Campaigns

• Social Media (StrategyCorps and BaZing)

• Training & Educational Documents

• Video Scripts 

• Website – StrategyCorps and BaZing (including SEO content)

 

Requirements:

• 3+ years of copywriting experience

• Bachelor’s in Communications, Marketing, Journalism/English, 

• Excellent written communication and presentation skills

• Proficient skills using Microsoft Office Suite, WordPress, Asana, Google Analytics, Social Media Channels (familiarity with AgoraPulse), Salesforce (familiarity with Pardot and Emma) 

• Direct experience with several (or all) of the following marketing tactics: marketing strategy, blogging, email marketing, social media management, PR, website copywriting, market research, SEO (as it pertains to content creation), digital and print advertising campaigns, and tagline development

• Experience planning and executing both redesigns as well as new-concept design projects, from

start to finish

• Highly organized with an ability to adapt quickly to changing priorities and simultaneously handle multiple projects with total accuracy and attention to detail

• Content Portfolio with writing samples required

 

Benefits: 

• Salary commensurate with experience and expertise

• Fun and energetic work environment

• Voted 2020 Best Places to Work in Financial Technology by American Banker

• 15 days paid vacation

• Up to 16 hours of paid volunteer time annually

• 401K plan with 3% company contribution based on your annual salary, regardless of your contribution

• Company-paid medical and dental plan for employee-only coverage

• Company-paid life insurance, short term, and long-term disability coverage 

• Competitive family coverage medical plans

• Health Reimbursement Account – reimbursement for covered medical expenses up to $4000 annually (up to $9000 for family coverage)

• Employee social events, contests, and team building activities regularly

 

 

Our company uses E-verify to confirm the employment eligibility of all newly hired employees. 

To learn more about E-verify, please visit: www.e-verify.gov/